Re-Defining
Performance through a Day of Running Galore
Puma has outdone itself once again by
taking nature’s inspiration to the next level through the launch of the Mobium
Elite in Malaysia
KUALA LUMPUR,
MALAYSIA; APRIL 19 2013 – Finally the wait is over, the nature inspired
innovative shoe, the Puma Mobium Elite that made headlines all over
Japan and United States is finally launched on Malaysian shores. Launched in 1 Utama
shopping mall today, the Puma Mobium Elite is set to send shockwaves to all
runners and performance enthusiasts alike in Malaysia.
With the theme “Rooted in anatomy, inspired by nature”, Puma has taken
inspiration from the natural works of nature throughout the development of the
Mobium Elite, which uses new technology to work with the foot's natural
movement. News and reviews have created a worldwide buzz on the Mobium Elite
global launch which includes Japan earlier this year and this has further
increased the excitement on this highly anticipated running shoe in Malaysia,
as well as a new running segment the brand is introducing into the market.
“Welcome to the world of adaptive running, why do we have that particular
term? Until now your foot changes in length, height, and proportion with every
movement and this anatomical feature will always need to adapt to your shoe.
Well, running as you know it is about to change, as the Puma Mobium Elite
adapts to you,” Said Sheryl Wong, General Manager of PUMA Malaysia
The
ground-breaking movement that re-invents your running experience
In order to build the momentum and drive further excitement, the Mobium
Elite movement was initiated yesterday as an educational hub for the public
to learn more on proper running techniques. The highlight is the Mobium Elite
running lab, a mobile workshop that travels to popular running locations and
shopping malls to analyze the participant’s running style, followed by a short
coaching session on techniques of running. Using
a combination of innovative software and cameras, a running coach will analyze
the participant’s running effectiveness and coach them to run more effectively
through the Mid/Forefoot strike, a specified running technique which is well
supported by the Mobium Elite. In addition, Puma elevated their experience by
initiating the Mobium Elite challenge to search for Malaysia’s most efficient
male and female runners, representing Malaysia in the Puma Night Run in Korea.
The Mobium Elite movement will make
several pit-stops at popular mall locations and running hotspots across the
Klang Valley such as Desa Park City, Setia Alam Central Park and TTDI. Visit https://www.facebook.com/PumaMalaysia
for more information on the pit-stops.
This innovative shoe also powers our national heroes with footballer
Mahalli Jasuli and Squash princess Low Wee Wern making an appearance at the
event. Both of our national athletes have been wearing the Mobium Elite in
their training regime in order to be at the top of their respective
professional careers with both highlighting on the flexibility and comfort at
every step.
“With the nation’s aspirations resting on my shoulders, it is absolutely
important to always be at the top of my game and this can only result from a
solid training regime. My conditioning involves a lot of running movements
hence a good running shoe is critical in order for me to get the best out of my
training, the Mobium Elite does not only help, it pushes me to strive further
at every step,” Said Mahalli Jasuli.
Visit our Puma Malaysia Facebook
fan page at https://www.facebook.com/PumaMalaysia
Advertise products
PUMA MOBIUM ELITE (RRP: RM 389) is already available in
Men’s and Women’s styles at PUMA retail stores, selected RSH, Al-Ikhsan and all Puma franchised
stores in Malaysia. In subsequent seasons, additional Women’s specific styles
will be introduced and the Mobium line will be expanded further in the Training
and Fitness categories.
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