Puma Mobium Elite Launch

Press Release

Re-Defining Performance through a Day of Running Galore

Puma has outdone itself once again by taking nature’s inspiration to the next level through the launch of the Mobium Elite in Malaysia

KUALA LUMPUR, MALAYSIA; APRIL 19 2013 – Finally the wait is over, the nature inspired innovative shoe, the Puma Mobium Elite that made headlines all over Japan and United States is finally launched on Malaysian shores. Launched in 1 Utama shopping mall today, the Puma Mobium Elite is set to send shockwaves to all runners and performance enthusiasts alike in Malaysia.

With the theme “Rooted in anatomy, inspired by nature”, Puma has taken inspiration from the natural works of nature throughout the development of the Mobium Elite, which uses new technology to work with the foot's natural movement. News and reviews have created a worldwide buzz on the Mobium Elite global launch which includes Japan earlier this year and this has further increased the excitement on this highly anticipated running shoe in Malaysia, as well as a new running segment the brand is introducing into the market.

“Welcome to the world of adaptive running, why do we have that particular term? Until now your foot changes in length, height, and proportion with every movement and this anatomical feature will always need to adapt to your shoe. Well, running as you know it is about to change, as the Puma Mobium Elite adapts to you,” Said Sheryl Wong, General Manager of PUMA Malaysia 

The ground-breaking movement that re-invents your running experience

In order to build the momentum and drive further excitement, the Mobium Elite movement was initiated yesterday as an educational hub for the public to learn more on proper running techniques. The highlight is the Mobium Elite running lab, a mobile workshop that travels to popular running locations and shopping malls to analyze the participant’s running style, followed by a short coaching session on techniques of running. Using a combination of innovative software and cameras, a running coach will analyze the participant’s running effectiveness and coach them to run more effectively through the Mid/Forefoot strike, a specified running technique which is well supported by the Mobium Elite. In addition, Puma elevated their experience by initiating the Mobium Elite challenge to search for Malaysia’s most efficient male and female runners, representing Malaysia in the Puma Night Run in Korea.

The Mobium Elite movement will make several pit-stops at popular mall locations and running hotspots across the Klang Valley such as Desa Park City, Setia Alam Central Park and TTDI. Visit https://www.facebook.com/PumaMalaysia for more information on the pit-stops.

This innovative shoe also powers our national heroes with footballer Mahalli Jasuli and Squash princess Low Wee Wern making an appearance at the event. Both of our national athletes have been wearing the Mobium Elite in their training regime in order to be at the top of their respective professional careers with both highlighting on the flexibility and comfort at every step.

“With the nation’s aspirations resting on my shoulders, it is absolutely important to always be at the top of my game and this can only result from a solid training regime. My conditioning involves a lot of running movements hence a good running shoe is critical in order for me to get the best out of my training, the Mobium Elite does not only help, it pushes me to strive further at every step,” Said Mahalli Jasuli.

Visit our Puma Malaysia Facebook fan page at https://www.facebook.com/PumaMalaysia

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PUMA MOBIUM ELITE (RRP: RM 389) is already available in Men’s and Women’s styles at PUMA retail stores, selected RSH, Al-Ikhsan and all Puma franchised stores in Malaysia. In subsequent seasons, additional Women’s specific styles will be introduced and the Mobium line will be expanded further in the Training and Fitness categories.