Puma Mobium Elite Launch

Press Release

Re-Defining Performance through a Day of Running Galore

Puma has outdone itself once again by taking nature’s inspiration to the next level through the launch of the Mobium Elite in Malaysia

KUALA LUMPUR, MALAYSIA; APRIL 19 2013 – Finally the wait is over, the nature inspired innovative shoe, the Puma Mobium Elite that made headlines all over Japan and United States is finally launched on Malaysian shores. Launched in 1 Utama shopping mall today, the Puma Mobium Elite is set to send shockwaves to all runners and performance enthusiasts alike in Malaysia.

With the theme “Rooted in anatomy, inspired by nature”, Puma has taken inspiration from the natural works of nature throughout the development of the Mobium Elite, which uses new technology to work with the foot's natural movement. News and reviews have created a worldwide buzz on the Mobium Elite global launch which includes Japan earlier this year and this has further increased the excitement on this highly anticipated running shoe in Malaysia, as well as a new running segment the brand is introducing into the market.

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