Monday, September 15, 2014

HTC One E8 Launch - Here's To GrE8-ness

I had the opportunity to attend yet another launch event, this time for the HTC One E8.  The event took place at The Centre for Asian Photographers, Level 1, The School in Jaya One on August 13. I guess you would know by now that I am a HTC fan as I have always love their smartphone designs. The premium HTC One launched back in April 2013 set the path for future improved designs like the HTC BoomSound dual front facing speakers, making HTC One The Phone Of The Year.  Fast forward a year later, we have had the HTC One Max and the even more premium HTC One M8 (love love love the duo camera lens!).

HTC One E8 Launch
S K Wong (Country Manager, HTC Malaysia) proudly welcoming the latest addition to the HTC family, the HTC One E8

HTC One E8 Launch
Happy Moments - Delighted by the GRE8-NESS of the HTC One E8, S K Wong and Shane Chiang

There I was standing before gre8-ness with the HTC One E8. The first in the HTC family to pack a rear 13MP camera feature, it takes photo taking and display up a notch on the 5" screen display. Apart from the already iconic dual frontal facing speakers, the E8 has a dual curve design with tapered sides for a comfortable fit in the hand. It also has the same Motion Launch which was introduced on the HTC One M8 that I have come to really love. Double tapping to wake the screen instead of pressing down the power button gives a longer life to the buttons on the phone in my opinion.  Even picking up a call is so much easier, there isn't a need to swipe/tap the Answer button, all I need to do is just bring the phone up to my ear and the call is automatically answered!

HTC One E8 Launch
(Left to Right) Wayne Tang, SK Wong, Raymond Tan (COO of Brighstar Malaysia), Shane Chiang (Head of Corporate & Consumer PR, HTC South Asia)

HTC One E8 Launch
Wayne Tang, Product Marketing Manager of HTC South Asia going through the features on the HTC One E8 to the guests and media.

HTC One E8 Launch
The HTC One E8 and the paparazzi 

Well, read more about the new HTC One E8 and its specifications here. Come fall in love with HTC like I did :o). Below is the press release for the product.


Make a fashion statement with the vibrant and curvaceous HTC One (E8), packed with the latest HTC Sense™ 6 experience

Malaysia, 13 August 2014 – HTC, a global leader in innovation and design, today unveiled the HTC One (E8), a gorgeous, lightweight device, designed to attract the fashion pack. A vibrant twist on HTC’s iconic flagship design, The HTC One (E8) introduces new materials and bold, stylish colours to the award-winning One family. Complete with Motion Launch™, HTC BoomSound™, and incredible imaging capabilities, thanks to the 5MP front-facing and 13MP rear-facing cameras, the HTC One (E8) exudes originality without compromise.

Jack Yang, President, HTC South Asia said: “The HTC One (M8) sets a new smartphone standard and now we’re taking it in another exciting direction. Combining style and substance, the HTC One (E8) represents the incredible experience people expect from a HTC One device with a look and feel that’s unlike anything else out there today. If you’re looking for the best flagship smartphone experience, but want to stand out from the crowd, this is the phone for you.”

Break the mold with a fashion-forward smartphone
The HTC One (E8)'s distinctive design aesthetic makes it the perfect companion for the fashion-conscious, with an elegant dual curve design that looks great and sits perfectly in your palm no matter how you hold it. The beautiful 5-inch device features a full HD, borderless display for a cleaner viewing experience. Encased in a light yet robust polycarbonate unibody, the HTC One (E8) comes in a vibrant range of colours and finishes for those looking for a trend-setting smartphone.
Elegant design, inside and out
The new HTC One (E8) takes the entire smartphone experience to new heights. The dual front-facing speakers and latest HTC BoomSound™ technology creates unrivalled sound, with rich tones, powerful bass and crystal-clear treble, combining to create a rounded, immersive sound.

An on-board sensor hub underpins HTC’s acclaimed Motion Launch™, enabling the HTC One (E8) to detect position and movement, allowing you to interact with the phone and perform popular functions without turning on the screen.
Complete with a 2,600 mAh battery, 2GB of RAM and 16GB of onboard memory and expandable SD storage capacity, the HTC One (E8) is the perfect companion to a busy life. And now with HTC’s extreme power saver mode, the device will keep you functional even when the huge battery is running low.

Stunning selfies
With a superb 5MP front-facing, wide-angle camera and HTC Sense 6’s intuitive camera experience, take the perfect selfie every time. Activate the auto self-timer by a simple tap of the screen and switch seamlessly between selfie mode and the HTC’s 13MP rear-facing camera with a single swipe. With both cameras supporting full 1080p HD video recording, the HTC One (E8) delivers a truly superior imaging package.

Built for performance
Complete with support for Cat 4 LTE, a 2,600 mAh battery, 2GB RAM and 16GB of onboard memory and an expandable SD storage capacity, the HTC One (E8) is the perfect companion to a busy life. And now with HTC’s extreme power saver mode, the device will keep you functional even when the long lasting battery is running low.

HTC Dot View™ case – the most stylish accessory around
Combining retro fashion with stylish function, HTC’s innovative HTC Dot View™ case displays notifications and interactions on a colourful dot-matrix effect that makes every update a visually stunning statement. Combined with Motion Launch™ you can check the latest information and receive calls in style without needing to uncover the screen, keeping you on-trend and on the go.


The HTC One (E8) will be available in Polar White and Misty Gray, with Electric Crimson coming in October, at a retail recommended price of RM1,699 at HTC Authorised Resellers. 

No comments: