The ribbon cutting ceremony was graced by the Charge D'Affaires of the Embassy of Colombia in Malaysia, Mr Camilo Salazar and President of Procafecol, Hernan Mendez. The cute highlight of the ceremony was not only the appearance of Mr Juan Valdez himself but of him together with Juan Valdez's mascot donkey!
The delegates and invited guest were treated to samplings from the menu designed especially by the renowned Chef Nathalie Arbefeuille in addition to the ice blend and brewed Juan Valdez coffee that we got to try. The cafe has a nice ambiance; an upmarket alternative but with comparative pricing to hipster cafes that have been mushrooming within the Klang Valley. Good for business meetings, this cafe should also do well with its current location within the Golden Triangle. Check it out!
Here is the Press Release issued by Salina & Associates PR Sdn Bhd :-
The delegates and invited guest were treated to samplings from the menu designed especially by the renowned Chef Nathalie Arbefeuille in addition to the ice blend and brewed Juan Valdez coffee that we got to try. The cafe has a nice ambiance; an upmarket alternative but with comparative pricing to hipster cafes that have been mushrooming within the Klang Valley. Good for business meetings, this cafe should also do well with its current location within the Golden Triangle. Check it out!
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Juan Valdez® Café Comes to Malaysia
The iconic coffee brand opens its first store
in Kuala Lumpur
Kuala Lumpur, Malaysia, In
what represents an important step in its international expansion strategy, Juan
Valdez® Café has opened its first café in South East Asia in Kuala Lumpur,
Malaysia. The store is the first of six in the company’s plans to open in this
country.
The café is located on Jalan Ampang and
Jalan Tun Razak , The Intermark, in the exclusive Golden Triangle. Many turned
out to celebrate the opening of the 220m2 store including Procafecol's President
Hernán Méndez, Colombian Ambassador, local dignitaries and even Juan Valdez
himself.
"We are very
optimistic about our presence in this new region," said Méndez during the
opening of the first Juan Valdez coffee shop in the region. “We have prepared
intensely for this new phase, even bringing in Colombian experts to train local
staff. We also have very committed partners that will help ensure our success.”
This
new store is of the successful Origins
flagship format (recently launched last December in Bogotá, the Colombian
capital city), which aims at offering a different experience of Colombian
regional origins and specialty coffees ways of brewing. It is the first
flagship Origins coffee shop out of the country. For the opening of the coffee
shop, three Colombian experts at brewing and hospitality from the Juan Valdez®
headqurters team and the domestic training team traveled to Malaysia, all this
to bring the Colombian premium coffee culture!
The
portfolio of products to be offered by the store includes roasted and packed
coffee from different Colombian regions, hot and cold drinks brewed from
Colombian premium coffee, a great variety of premium pastries developed by a
recognized chef and products for coffee brewing and consumption.
Juan Valdez Arrives in one of the World’s attractive
Region
Malaysia’s
dynamic economy has caught the attention of the investor community, and Juan
Valdez decided it could not miss out on this opportunity. This country's steady
growth —about 4% in the last years— the government’s stated goal to become a
high-income country by 2020, plus growth in the coffee category of 6% per year,
were powerful reasons that prompted Procafecol to disembark in this country.
Malaysia
is an increasingly demanding coffee market, with young consumers featuring a
very educated palate and great appreciation of premium-type products, such as
those marketed by Juan Valdez® Café. Connoisseurs believe that a coffee brand
such as Juan Valdez® Café has huge room for growth throughout the country.
With
the opening of the first store in Malaysia, Juan Valdez® Café already has 267
coffee shops worldwide, of which 187 are in Colombia and 80 distributed in 12
other countries: Aruba, Chile, Ecuador, El Salvador, Kuwait, Malaysia, Mexico,
Peru, Panama, South Korea, Spain and the USA. There will be 330 stores
operating worldwide by year’s end with openings planned in Latin American as
well as others regions and countries.
An inclusive business model
Juan
Valdez® Café stores and packaged products are designed to benefit Colombian
coffee growers. Procafecol, the company that operates the brand, was designed
as an inclusive business model where the farmers themselves actually benefit
from the sale of every cup of Colombian coffee. The Colombian Coffee Growers
Federation (FNC) is Procafecol’s largest shareholder, and
in addition, more than 18,000 individual coffee growers have invested in
Procafecol´s shares. All in all, there are more than 500,000 coffee growing
families represented by the FNC, and the vast majority own small coffee
plantations no bigger than 1.6 hectares on average.
In
addition, the business pays royalties to the National Coffee Fund (FONC) to
provide support and programs to Colombian coffee growers. In the last year 2013,
royalties for direct operation of the brand reached more than US$ 4 million. No
other company in this sector allocates a
comparable proportion of its income to projects that focus on sustainability of
coffee cultivation.
About the Juan Valdez® brand
Juan Valdez® is the only internationally recognized
brand that belongs to coffee producers. Inspired in the icon that has
represented Café de Colombia for over 50 years, in 2002 the Colombian Coffee
Growers Federation – a non-profit organization that represents more than
500,000 small Colombian coffee producers – created the Juan Valdez® brand for
coffee shops. Years later, after the popularity and acceptance of the brand in
coffee shops and products was consolidated, the distribution of Juan Valdez®
products in other national and international distribution channels began.
Besides being a synonym of high quality for Colombian premium coffee consumers,
Juan Valdez´s coffees transfer a greater value to coffee producers. Further
information on www.juanvaldezcafe.com
and www.cafedecolombia.com
Juan Valdez Coffee Shop Address:
Lot G-22, Ground Floor
Intermark Mall, The Intermark
348 Jalan Tun Razak
50400 Kuala Lumpur
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